Branded Content

The days of commercial partners being satisfied with display ads are long gone. Increasingly, brands want to leverage a platform’s editorial voice to create compelling original content that will drive engagement with their product.

The role of any media leader in this space is to create robust, authentic and attention-grabbing multimedia campaigns that achieve the partner brand’s KPIs while staying true to the editorial lens of your product.

From video campaigns and bespoke virtual events to unique product solutions such as podcasts, awards and pitch competitions, here’s a sample of the branded content initiatives I’ve led.

Portfolio brands

Brands I’ve worked with include

 

Audi, BMW, BNP Paribas, Chanel, Chopard, Citi, Credit Suisse, Dior, Four Seasons, H. Moser & Cie, Hawaiian Airlines, HSBC, Huawei, JP Morgan, Kerry Hotels, PayPal, Porsche, Rolex, Salvatore Ferragamo, Samsung, Tumi, UBS, Valentino, Volvo, Volkswagen.

Case Studies

  • Credit Suisse

    A video series featuring the recipients of the Social Impact Awards, a recognition for entrepreneurs created for Credit Suisse.

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  • Samsung

    A video series to launch the brand’s Galazy Z Fold2 phone, featuring entrepreneurs from the Gen.T community.

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  • HKSTP

    A video series featuring the use of SnorriCam and a creative spin on the Q&A format to create a day-in-the-life-of with a difference.

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  • Chanel

    Multi-location studio shoot for Chanel in China, part of a wider package including print and event deliverables

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  • BNP Paribas

    Audio native content segments in season two of the Crazy Smart Asia podcast, with each episode featuring an investor’s perspective from the client on the themes discussed in the episode.

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  • HSBC

    One of many Deep Dive newsletters presented in partnership with a brand, including a native content section

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